FLOC Protests In Raleigh While BAT And Reynolds Consolidate

Every May, during Reynolds’ annual shareholders’ meeting for the last several years FLOC protesters have marched through Downtown Winston. Farmworkers and their allies from around the state and around the country form a small army of red, calling upon Reynolds to sign an agreement with FLOC. This year, due to British American Tobacco’s acquisition of Reynolds, the company’s shareholders meeting was postponed until tomorrow. That’s when shareholders at BAT and Reynolds will hold simultaneous votes on the union of two tobacco giants. FLOC and their allies aren’t coming to Winston this year.

20 Years Ago Today, Reynolds Killed Its Shameless Joe Camel Campaign

On this day, 20 years ago R.J. Reynolds finally pulled the plug on its shameless Joe Camel campaign. The July 11, 1997, New York Times obituary of Joe Camel is worth rereading. Joe Camel, the cartoon character that became the focus of perhaps the most intense attacks ever leveled against an American advertising campaign, is being sent packing by the R. J. Reynolds Tobacco Company, which will replace it with stylized versions of Camel cigarettes’ original camel trademark. Joe Camel, a Giant in Tobacco Marketing, is Dead at 23-New York Times
Reynolds launched its Joe Camel campaign in 1988, the 75th anniversary of their Camel brand of cigarettes. The problem for Reynolds was that its older customers were dying off and young people weren’t smoking Camels.

The New Newports Are Coming

A new brand of Newport cigarettes is about to be released by Reynolds American. They’re called Newport Platinum. Little is known about Newport Platiniums at this time. Speculation on Reddit is that they are going to be an ultra light version of Newport, Reynolds’ popular menthol cigarette. I noticed Reynolds’ teaser campaign for its new Newports the other day while I was in line at a local gas station.

Remembering The Mouse House

Winston-Salem, N.C. is proud of its history-its 18th and 19th-century history that is. Winston’s is also extremely proud of its transition from a tobacco and textile manufacturing town, to its reincarnation as the so-called, “City of Arts and Innovation.” There’s a feeling in Winston that the past is in the past, but the past is always present. You just have to know where to look for it. Winston’s history is intertwined with R.J. Reynolds’ Tobacco, like the city’s name itself. For many decades Winston-Salem was the Camel City.

Winston Hasn’t Quit Tobacco, It Just Reduced Its Dependence

Today is World No Tobacco Day. All around the globe health advocates are mobilizing to educate people about the dangers of tobacco. This might seem like an old song to many. But the dangers of tobacco need repeating. Tobacco consumption, in the form of chewing tobacco, cigarettes, e-cigarettes or any of the other nicotine-addicting products Big Tobacco peddles is bad news.

Kickin’ Butts At The Winston-Salem Fairgrounds

As you may or may not know, March 15th is Kick Butts Day. If you live in Winston, but weren’t at the Winston-Salem Fairground’s Education Building today then you probably have never heard about Kick Butts Day. Kick Butts Day is a national,youth-centered anti-smoking initiative promoted by the Campaign for Tobacco Free Kids. It’s basically a youth version of the Great American Smokeout. But Kick Butts Day’s aim is to keep young people from ever starting to smoke in the first place.

Big Tobacco Consolidates: BAT Buys Reynolds

Months after British American Tobacco first offered to buy Reynolds, the two have reached a deal. BAT, the international tobacco company that James ‘Buck’ Duke co-founded in 1902 is absorbing Reynolds. Buck Duke has finally beaten R.J. Reynolds once and for all. BAT played the long game. When Reynolds purchased Brown and Williams from BAT in 2004, BAT gained over 40 percent of Reynolds stock in the newly named, Reynolds American.