Earlier this week, Warren Buffett bailed on the newspapers that he purchased less than a decade ago. That’s uncharacteristic for Buffett. Berkshire Hathaway, the massive conglomerate that Warren Buffett controls, typically acquires assets for the longterm, even when they lose money.
Buffett’s so-called “love affair with newsprint” is over. The truth is Buffett never showed much love to the small to medium-sized newspapers that Berkshire Hathaway amassed. The Winston-Salem Journal didn’t get one bit better under Buffett. Instead of investing in local journalism and improving the Journal’s website, he cashed in on our local paper’s downtown property. Buffett also sold the News & Record’s property.
Back in 2012, when Berkshire Hathaway purchased the Journal (and many other newspapers) from Media General, there was optimism that a benevolent billionaire was going to take good care of the Journal. That turned out to be baloney. But the mayor bought it, hook, line, and sinker:
Mayor Allen Joines proclaimed Monday as Berkshire Hathaway Day in the city.
“It’s tremendously important for a community to show it is viable and prospering, and one of the ways you do that is to have a viable and relevant newspaper,” he said.
Joines said having Berkshire Hathaway officials reading the Journal on a daily basis “could be a good thing for the community as a whole.”
“Now that the sale is complete, we will reach out to them to better inform them about our community and pursue mutually beneficial initiatives and projects for our community,” Joines said.
“We hope they will become familiar with our growing health care and biotechnology sectors. They already have a close tie, as we do, with Wells Fargo.”
— Statista (@StatistaCharts) January 30, 2020
We need a National Endowment for Journalism to ensure a free, fair, and independent press. https://t.co/0qGfwKYxCD
— Terri LeGrand (@LegrandWSNC) January 29, 2020